Siauliai is a small town in the north of Lithuania where men and women sew every stitch with expertise and affection. Our factory was started by Dainius Latvenas when he got fed up with engineering cars for a Soviet automaker. We are super impressed with the team he has built and their attention to quality and detail has earned him our trust, as the trust of other Swedish high society brands. By placing our production here, we benefit from the high-quality textile competence of these tailors and seamstresses and pay them fair union-agreed wages they can live off.
Why does it say YKK on your zipper?
It says so because åäö choose the Japanese company YKK which makes the best zippers in the world (the zipper was originally an American invention which was perfected by two Swedes in the US; Peter A Aronsson and Gideon Sundbäck, making the zipper what it is today). The initials YKK stand for Yoshida Kōgyō Kabushiki-kaisha, which means Yoshida Manufacturing Corporation. The YKK zipper won’t let you down, rest assured!
Can your girlfriend borrow your pants?
This is a tricky one. Let us put it this way – which would you rather keep? Your girlfriend or your pants? If you lend her your pants, she will love you forever, but you won’t get your pants back. Our recommendation is you safeguard your relationship and buy a second pair of pants.
How to love your pants
Dyneema is nearly bulletproof but it doesn't like heat. Wash at 30°, using normal detergent, and avoid ironing or tumble drying.
Never use softener as it harms the material and does nature no good.
Many of us love our pants so much we won’t wear anything else. Even if they do withstand a lot, you can actually love your pants to death. Let them rest a day or two, now and then (run naked!) It will pro-long their life span and your relationship considerably!
We guarantee everything we make. These pants are designed and built to be worn for a very long time. They have been with us on countless bike rides, at parties and bars, on travels all around the world and swims in Stockholm.
Even after over a year of development and countless prototypes, mistakes can happen in production. So if you have something that has gone wrong, let us know and we’ll help you out.
We have long searched for a material with exceptional durability that also feels comfortable next to the skin. Finally we have found our match in a fiber which is 15 times stronger than steel, while at the same time being light enough to float on water.
The fiber, Dyneema, is the world’s strongest and lightest. It's so tough it was originally used to stop bullets, and has since secured oil rigs, container ships and repaired human joints.
Now we will use it to create the Forever Pants.
Besides being lightweight and virtually indestructible, Dyneema is also supple (feels like silk on your skin), thermally conductive (it keeps your body cool), chemically inert, hydrophobic (water repellant) and UV-resistant.
The list goes on for what this fiber can do and what it adds up to is a fabric that feels soft and cool against the skin while being extremely durable towards wear and tear.
We have tested this fabric since early spring and have now secured a small amount for a first series.
Weighing in at 400 gsm (grams per square meter), our Swedish woven fabric has a substantial look and feel. Even so, the fabric feels incredibly soft against the skin. The Dyneema fibres are quietly working their magic as they're tightly woven together with polyamide to create a beautiful twill weave.
The end result comes in one color - black. With the looks to make it to a wedding while at the same time being nearly indestructible.
The fabric fires on all cylinders except one, stretch. To compensate, we have optimized the design and fit to allow for full freedom of movement. First off, the fit is more loosely cut around the thighs and less tapered down the leg. In addition, we've introduced a knee length gusset to free up the movement along the inside of the legs.
Fit and sizing
Pick the same size you wear in The Pants or The Shorts. The fit will be roomier than The Pants with the top part leaning more towards The Shorts and finishing with a straight cut past the knees. If you have any questions around size or fit, message us in the chat or use the form below and we'll be happy to help out!