Freedom is the foundation of everything we create. Founded in 2012, åäö celebrates Swedish craftsmanship and design – timeless and uncompromising. Our garments allow you to focus on what truly matters: living fully, without limitations.

Rooted in The Art of Being Slow, every piece is developed over years of patience and precision to stand the test of time. Welcome to Freedom from The Kingdom of Sweden.

Our name is found right at the end of the Swedish alphabet. Swedish has all the same letters as the English alphabet, but just to make it a little more special, it has three extra letters that the English alphabet doesn't have. They are the letters å, ä and ö, and they come after the letter z. å is the first of the three extra vowels.

In your best British accent, å is pronounced "au," as in the name "Paul". ä is the second of the extra vowels, pronounced like the English "ai" in the words "hair" or "pair". You can do it! ö is at the very end. It's pronounced like the English sound "i" in the word "bird" or "u" in the English word "fur." Shape your mouth a bit like a trumpet and practice!