Privacy policy
Privacy Policy
At åäö, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and store information — and what rights you have as a visitor, customer, or subscriber.
Who We Are
åäö Sales AB (org. no. 559108-7894)
Bergsgatan 16
112 23 Stockholm, Sweden
Email: hello@aaosweden.com
What This Policy Covers
This Privacy Policy applies when you visit our website, place an order, subscribe to our newsletter, or contact us. It also covers account holders and anyone interacting with åäö online or offline.
What Data We Collect
Depending on how you interact with us, we may collect the following information:
- Name and contact details (email, phone, address)
- Shipping and payment information
- Order and account history
- IP address and browsing behavior on our site
- Email interactions (opens, clicks)
Why We Collect It
We process your data for these reasons:
- To fulfill your order and deliver products
- To communicate order updates, support, or product info
- To improve our site, products, and services
- To provide relevant marketing — if you’ve given us permission
- To meet legal and regulatory requirements
Legal Grounds
We process personal data based on:
- Contract (for purchases, support, etc.)
- Consent (e.g. for newsletters)
- Legal obligations (e.g. bookkeeping)
- Legitimate interest (e.g. improving customer experience)
How Long We Store Your Data
We retain your data for as long as necessary to fulfill the purposes above. If you haven’t interacted with us for 24 months (e.g. opened an email, placed an order), we’ll remove or anonymize your data unless required to keep it for legal reasons.
How We Share Your Data
We only share your data with trusted partners who help us run our business — such as payment providers, shipping companies, and email platforms. They only use your data to fulfill their services to us, and never for their own purposes.
We do not sell your personal data. Ever.
International Transfers
Your data may be stored or processed outside the EU/EEA if one of our service providers is located there. In those cases, we ensure your data is protected and transferred in accordance with GDPR requirements.
Your Rights
You have the right to:
- Access your personal data
- Correct or update your data
- Delete your data (unless we’re required to keep it)
- Object to or restrict certain processing (e.g. marketing)
- Withdraw consent at any time
To exercise any of these rights, email us at hello@aaosweden.com.
Cookies
We use cookies and tracking technologies (like Meta Pixel and Google Analytics) to understand how visitors use our site, improve performance, and serve relevant ads. You can manage cookies in your browser settings, and you can opt out of Meta tracking via Off-Facebook Activity.
Security
We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse. Your information is stored securely and only accessible by those who need it.
Changes to This Policy
If we make significant updates, we’ll let you know via email or site notification. This policy was last updated: July 2025.
Questions?
We’re here to help. If you have any questions about this policy or how we use your data, email us at hello@aaosweden.com.