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The Pants

A man squatting in The Pants by åäö in Tech Black, showcasing their tailored fit and functional design.

The Shorts

Front view of a man standing in åäö’s Shorts in Deep Blue, showcasing their timeless design and perfected fit.

The Beanie

Flatlay of The Beanie by åäö, highlighting its meticulous stitching and attention to detail.

The Gift Card

A vibrant yellow åäö product box with the logo printed on it, lined with silk paper inside for a elegant touch.

  • The Pants

  • A man squatting in The Pants by åäö in Tech Black, showcasing their tailored fit and functional design.

  • The Shorts

  • Front view of a man standing in åäö’s Shorts in Deep Blue, showcasing their timeless design and perfected fit.

  • The Beanie

  • Flatlay of The Beanie by åäö, highlighting its meticulous stitching and attention to detail.

  • The Gift Card

  • A vibrant yellow åäö product box with the logo printed on it, lined with silk paper inside for a elegant touch.
    • Flatlay of The Beanie by åäö, showcasing its meticulous stitching and crafted design.
    Close-up of a man wearing åäö's Beanie, showing the meticulously crafted stitching in fine merino wool and its perfected fit.
    Rear-view of a man wearing åäö's Beanie, showing the meticulously crafted stitching in fine merino wool and its perfected fit.
    Flatlay of The Beanie by åäö, showcasing its meticulous stitching and crafted design.
    Close-up of a man wearing åäö's Beanie, showing the meticulously crafted stitching in fine merino wool and its perfected fit.
    Rear-view of a man wearing åäö's Beanie, showing the meticulously crafted stitching in fine merino wool and its perfected fit.

    The Beanie

    $150

    • Effortless warmth and timeless elegance. The Beanie by åäö is perfect for crisp morning commutes, leisurely winter strolls, and all your moments in the cold. Expertly knitted in the heart of Sweden, combining classic design with the unparalleled softness of long-fiber Merino wool.

    Close-up of the Square stitched on åäö’s Beanie, showcasing precise craftsmanship and attention to detail
    The Square

    The Square is the symbol of relentless attention to detail, to never compromise. This is the story how it came to life.

    Read the full story
    Image showing half of åäö’s Beanie, highlighting its refined texture and meticulous stitching.
    The Beanie

    The Beanie is crafted in The Kingdom Sweden using nature's finest performance material - merino wool. Knit it into a luxurious softness that you will want to wear all the time.

    A vibrant yellow åäö product box with the logo printed on it, lined with silk paper inside for a elegant touch.
    The Box

    A packaging worthy of the contents inside. A 220 x 220 mm beauty of pure unboxing pleasure. The perfect gift for someone you care about (including yourself).

    A man walking shirtless in a snowy park, wearing åäö’s The Pants in Brilliant Blue with skis over his shoulder.
    A man sitting shirtless on a bench in a snowy park, wearing åäö’s The Pants in Brilliant Blue, with skis resting by his side.