Effortless warmth and timeless elegance. The Beanie by åäö is perfect for crisp morning commutes, leisurely winter strolls, and all your moments in the cold. Expertly knitted in the heart of Sweden, combining classic design with the unparalleled softness of long-fiber Merino wool.
The Square is the symbol of our relentless attention to detail, that we will never compromise. This is the story how it came to life.
It all started with a few lines on a whiteboard. ”What is it? I have no idea, but I really like it. Should we print it? No, no, no! We want it stitched!” And that’s when we started sewing by hand, tons and tons of squares.
The Beanie is happily knitted in Sweden using nature's finest performance material - merino wool. We use 100% long-fibre Merino wool from South America (mulesing free, only happy sheep) and knit it into a luxurious softness that you will want to wear all the time.
To elevate the experience we have made sure the packaging is as luxurious as the contents inside. For The Beanie we have spared no expense and created a 220 x 220 mm beauty of pure unboxing pleasure. The perfect gift for someone you care about (including yourself).