Brilliant Blue

• Designed, cut and sewn in the Kingdom of Sweden for maximum comfort and freedom of movement.
• 4-way stretch.
• Extreme light-weight.
• Swiss high tech fabric with silky soft inside.
• Bluesign® certified – A solution for sustainable textile production which eliminates harmful substances right from the beginning of the manufacturing process.
• Excellent breathing qualities; you sweat; they breathe.
• Permanent water and dirt repelling. Made from NanoSphere® wash-proof technology which makes the fabric water-, oil- and dirt repellent and highly wash- and abrasion resistant.
• Tight look easy fit – not too tight, more like a hug.
• Perfect waistband. We tried out eight different versions of the waistband before we were satisfied. The waistband offers you both support and flexibility – just right never too tight.
• Japanese zipper. Only the best; strong and durable.
• Double piped back pockets. Perfectly hand-sewn double piped back pockets make a nice detail.
• Two hidden front pockets; one for your phone, the other for cash and cards.
• Doublewoven fabric - tough and durable on the exterior, yet soft and comfortable inside.
• 240 gsm (240 gram per sqm of fabric).

About the garment production in Borås

Borås is a small town in the south of Sweden where the Swedish textile industry was once born and where men and women still sew every stitch with expertise and affection. By placing our production here in Sweden, we benefit from the high-quality textile competence of these tailors and seamstresses and pay them fair union-agreed wages they can live off. Where else could we possibly create pants with more love than here?

Why does it say YKK on your zipper?

It says so because åäö choose the Japanese company YKK which makes the best zippers in the world (the zipper was originally an American invention which was perfected by two Swedes in the US; Peter A Aronsson and Gideon Sundbäck, making the zipper what it is today). The initials YKK stand for Yoshida Kōgyō Kabushiki-kaisha, which means Yoshida Manufacturing Corporation. The YKK zipper won’t let you down, rest assured!

Can your girlfriend borrow your pants?

This is a tricky one. Let us put it this way – which would you rather keep? Your girlfriend or your pants? If you lend her your pants, she will love you forever, but you won’t get your pants back. Our recommendation is you safeguard your relationship and buy a second pair of pants.

How to love your pants

• Because the pants are highly repellent they don’t need washing very often Wash at 40°, using normal detergent, iron or tumble dry 15 min to recreate the full performance of the material.
• Never use softener as it harms the material and does nature no good.
• If the repellent ability seems to have diminished it's because dust or something has ended up between the threads. Wash your pants and they and you will be happy again.
• Many of us love our pants so much we won’t wear anything else. Even if they do withstand a lot, you can actually love your pants to death. Let them rest a day or two, now and then (run naked!) It will pro-long their life span and your relationship considerably!

How to turn up your åäö pants

• If you want to turn up your pants to shorten them, please make sure your tailor knows that the seam needs to be as elastic as the fabric.
• If you want, you can simply turn the fabric of your pants inwards. They will stay at that length all day long!

We guarantee everything we make. These pants are designed and built to be worn for a very long time. They have been with us for 13 000 km motorcycle trips, at weddings and funerals, on travels all around the world and on daily bike rides around Stockholm.

Even after 3 years of development and countless prototypes, mistakes can happen in Borås. So if you have something that has gone wrong, let us know and we’ll help you out.

Just email us at hello@aaosweden.com and we'll make you feel good again.