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The Pants

A man squatting in The Pants by åäö in Tech Black, showcasing their tailored fit and functional design.

The Shorts

Front view of a man standing in åäö’s Shorts in Deep Blue, showcasing their timeless design and perfected fit.

The Beanie

Flatlay of The Beanie by åäö, highlighting its meticulous stitching and attention to detail.

The Gift Card

A vibrant yellow åäö product box with the logo printed on it, lined with silk paper inside for a elegant touch.

  • The Pants

  • A man squatting in The Pants by åäö in Tech Black, showcasing their tailored fit and functional design.

  • The Shorts

  • Front view of a man standing in åäö’s Shorts in Deep Blue, showcasing their timeless design and perfected fit.

  • The Beanie

  • Flatlay of The Beanie by åäö, highlighting its meticulous stitching and attention to detail.

  • The Gift Card

  • A vibrant yellow åäö product box with the logo printed on it, lined with silk paper inside for a elegant touch.

    • Privacy Policy

    Privacy Policy

    1. General information

    This policy regards integrity and marketing (“Privacy Policy”) and explains how åäö Sales AB, org nr 559108-7894, Bergsgatan 16, Stockholm, Sweden with email hello@aaosweden.com, (“åäö”, “we”) collect, use, transfer, and store personal data.

    1.1 This privacy policy applies when being in contact with åäö, being close to a purchase, making a purchase, or in any other way communicating with åäö. The privacy policy also applies to all account holders linked to åäö's webshops.

    1.2 You should always feel safe when you leave your personal data to us. We at åäö ensure that we follow the applicable rules and regulations in an easy and comprehensive way.

    1. Responsible for personal data

    åäö is responsible for handling your personal data and ensuring compliance with applicable laws and regulations.

    1. When do we process your personal data?

    3.1 In order to visit our webpage, buy our goods, or contact us in any way, we need to collect personal data about you.

    3.2 åäö collects and processes personal data when you visit our webpage, make a purchase, reach out to support, register for our newsletter, an event, or other meetings and gatherings. The information collected is required to fulfill agreements and provide goods, services, and offers.

    3.3 For all customers and newsletter subscribers, åäö collects data about interactions with our website, including links clicked in emails. Account holders and customers also have account-related data, such as order history and account details, which can be updated at any time.

    1. What personal data do we process?

    4.1 For email subscribers:

    • Email
    • IP-address and website visit behavior

    4.2 For account registered users:

    • Email
    • IP-address and website visit behavior
    • First name
    • Last name
    • Account number and details

    4.3 For customers:

    • Email
    • IP-address and website visit behavior
    • First name
    • Last name
    • Account number and details
    • Address
    • Telephone number
    • Payment information
    • Order information
    1. Why do we process personal data?
    • To fulfill our responsibilities as a provider of goods, services, or support.
    • To improve our website, services, and products.
    • To communicate updates and marketing messages via email or phone.
    • To analyze customer behavior for business insights.
    • To prevent fraud.
    • To comply with applicable laws and regulations.
    1. Legal grounds for processing personal data
    • To fulfill agreements (e.g., processing orders and purchases).
    • To track website behavior and interaction to personalize offers.
    • To conduct marketing activities based on legitimate interest.
    • To meet legal obligations (e.g., bookkeeping laws).
    1. How we process and store your personal data

    We process and store personal data for different purposes:

    • Providing goods and services: We store personal data related to orders, including name, contact details, and transaction information, for up to 24 months after your last interaction with us.
    • Compliance with legal requirements: Some data (e.g., financial records) is stored for as long as required by law.
    • Marketing purposes: Data related to website visits, email interactions, and purchase behavior is processed for marketing for up to 24 months after your last interaction.
    1. Data sharing and third parties

    8.1 We use Meta Pixel, Advanced Matching, and Conversions API to track interactions with our website and improve our advertising on Facebook and Instagram. This allows us to measure the effectiveness of our ads and create relevant audiences.

    8.2 Some customer data may be shared with third-party service providers for processing payments, fulfilling orders, and marketing purposes. These third parties may only use the data for agreed purposes.

    8.3 We do not sell personal data to third parties.

    1. Your rights
    • You have the right to access your personal data.
    • You can request correction or deletion of your data.
    • You may object to data processing for marketing purposes.
    • You can request data portability where applicable.

    To exercise these rights, contact us at hello@aaosweden.com.

    1. Cookies and tracking technologies

    10.1 We use cookies and similar technologies to enhance the user experience on our site. Cookies allow us to remember preferences and track navigation behavior.

    10.2 We use third-party tracking technologies, including Meta Pixel and Google Analytics, to collect site interaction data. Users can manage cookie settings in their browser or opt out of Meta tracking via Meta’s Off-Facebook Activity tool.

    1. Security and data protection

    We take necessary measures to protect personal data against unauthorized access, changes, and deletions. Data is stored securely with restricted access.

    1. Changes to this Privacy Policy

    We may update this Privacy Policy. Significant changes will be communicated via email or website updates. Continued use of our services implies agreement with the updated policy.

    1. Contact information

    For questions regarding this Privacy Policy, contact us:

    åäö Sales AB
    Bergsgatan 16
    112 23 Stockholm
    Email: hello@aaosweden.com