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Privacy Policy

Privacy Policy

  1. General information

This policy regards integrity and marketing, (“Privacy Policy”) and explains how åäö Sweden AB, org nr 556707-1716, Bergsgatan 16, Stockholm, Sweden with email info@aaosweden.com, (“åäö Sweden”, ”åäö”, “we”) collect, use, transfer and store personal data.

1.1 The privacy policy applies when; being in contact with åäö, being close to a purchase, making a purchase or in any other way communicates with åäö Sweden. The privacy policy also applies to all account holders linked to åäö Sweden’s webshops.

1.2 You should always feel safe when you leave your personal data to us and we at åäö Sweden hope that this privacy policy shows how we secure that we follow the rules and regulations that apply to us in an easy and comprehensive way.

  1. Responsible of personal data

åäö is responsible for åäö’s handling of your personal data and secures that it follows applicable laws and regulations.

  1. When do we process your personal data?

3.1 In order to visit our webpage, buy our goods or contact us in any way, we need to collect personal data about you.

3.2 åäö collects and processes personal data about you when you visit our webpage, make a purchase, reach out to our support, register yourself to our newsletter, an event or other meetings, gatherings etc. The information that we at åäö collect from you when you register to our newsletters, events or making a purchase is required to make an agreement and for us to provide the goods, services and offers we have.

3.3 For all customers and people registered to our newsletter, åäö collects data about how you interact with our website, what deals you have been interested in by reading an email or clicking a link. For all account registered people and customers, åäö also handles account data, such as order history and account details. This account specific data can be updated at any time by visiting our login pages.

  1. What personal data do we process about you?

4.1 For email subscribers

The personal data that we collect from email subscribers are:

  • Email
  • IP-address and information about your website visit behaviour

4.2 For account registered users

The personal data that we collect from account registered users are:

  • Email
  • IP-address and information about your website visit behaviour
  • First name
  • Last name
  • Account number and information

4.3 For customers

The personal data that we collect from customers are:

  • Email
  • IP-address and information about your website visit behaviour
  • First name
  • Last name
  • Account number and information
  • Address
  • Telephone number
  • Payment information
  • Order information
  1. Why do we process the personal data about you?

åäö processes your personal data for the following purposes:

  • To fulfill our responsibilities to you as a user of our webpages, services or products.
  • Support in case of problems with our webpages, services or products.
  • To improve our webpages, services or products.
  • To communicate informational updates and marketing messages via email or telephone.
  • To collect and make customer, marketing or other types of analyses
  • To prevent fraud
  • To follow applicable laws and regulations
  1. The legal grounds for us to collect, use, transfer and store personal data

We treat your personal information, among other things, to:

  • fulfill the agreement with you, such as to make purchases and handle orders.
  • keep track of behavior on our website, your interaction with åäö, and your interest in our offers and products in order to fulfill our commitment to providing you with personal offers.

Part of the processing of personal data we carry out is based on a so-called interest balance. This applies, for example, to:

  • the treatment we take to send you offers about our goods and services and to make a limited segmentation of customers, such as based on total purchase sums.

åäö does not process sensitive personal data based on a balance of interest and does not perform any treatment constituting profiling based on a balance of interest.

In some cases, åäö may have a legal obligation to process your personal information. This applies, for example, to:

  • the processing of personal data we perform in order to meet the requirements of regulations regarding bookkeeping
  1. Breakdown of our personal data processing

 

Purpose

Legal Grounds

Categories of Personal Data

Storage Time       


To administer, develop and deliver our goods and services as well as provide support

Purchase Agreement

  • Name, address, telephone number and email
  • Geographical information
  • IP-address, device information and login information
  • Website and email interactivity
  • Order information

Two years after Your last activity with us such as opened an email, visited our webshop, bought a product or communicated with us in any other way through support, social media etc.


To ensure that legal requirements are complied with, such as the Accounting Act

Jurisdictional obligation

  • Name, address, telephone number and email
  • Geographical information
  • IP-address, device information and login information
  • Website and email interactivity
  • Order information

As long as required by the law

To market åäö goods and services by mail, email or phone

Weighing of interests

  • Name, address, telephone number and email
  • Geographical information
  • IP-address, device information and login information
  • Payment information
  • Website and email interactivity
  • Order information

Two years after your last activity with us such as opened an email, visited our webshop, bought a product or communicated with us in any other way through support, social media etc.

 


  1. Profiling

8.1 åäö will use profiling and process your personal data to find out how you have been using our web, which of our products, services and offers you have been interested in, which of our newsletters you interacted with and which of our events you signed up to. This information is processed in order to invite you to events and provide you with offers that we think might suit you.

8.2 You may at any time object to the processing of personal data through profiling. Do this by emailing åäö’s customer service at info@aaosweden.com. Once åäö has received your notification, åäö will cease processing your personal information for this purpose.

  1. How long do we store your personal data?

9.1 Your personal information will only be stored as long as there is a need to save them to fulfill the purposes for which the data was collected in accordance with this Privacy Policy. åäö may save the data longer if necessary to comply with legal requirements or to monitor åäö’s legal interests, such as if there is a legal process going on.

9.2 åäö saves user information for a maximum of 24 months after the customer last interacted with åäö.

9.3 åäö saves account and customer information for as long as an account or customer have an åäö account.

  1. Who do we transfer the personal data to?

10.1 åäö may disclose your information to third parties, such as card and communications service providers.

10.2 Third party which åäö discloses information to or otherwise provides information about a user, account holder or customer may use the information only for the purposes of selling and marketing åäö’s services and products or for the purpose of providing services related to åäö’s agreement with you as a user, account holder or customer.

10.3 Personal data may also be disclosed by åäö if it is necessary to comply with applicable legal requirements or government requirements, to safeguard åäö’s legal interests or to detect and prevent fraud and other security or technical issues.

10.4 åäö may transfer your personal data to countries outside the EU / EEA, if any of åäö’s suppliers or partners are located there. If personal data are transferred to any country outside the EU / EEA, åäö will take steps to ensure that personal data remain protected and also take the necessary steps to legally transfer personal data to non-EU / EEA countries.

10.5 We will not sell your personal information to third parties unless we have your permission.

  1. Changes to the Privacy Policy

11.1 åäö has the right to change the Privacy Policy at any time. åäö will promptly notify you of any changes to the Privacy Policy. If you do not accept the changes, you are entitled to terminate the agreement with åäö before the amended Privacy Policy enters into force. You can terminate the agreement by contacting åäö at info@aaosweden.com at any time.

  1. The protection of your personal data

You should always be able to feel confident when you submit your personal information to us. åäö has therefore taken the security measures needed to protect your personal data from unauthorized access, change and deletion. For example, all information about users, account holders and customers is stored in a database that is protected by permission management and firewall.

  1. Your rights

13.1 åäö is responsible for processing your personal data in accordance with applicable legislation.

13.2 åäö will, at your request or on its own initiative, rectify, disassociate, delete or supplement information that is found to be incorrect, incomplete or misleading.

13.3 You are entitled to request:

13.3.1 Access to your personal information. This means that you are entitled to request a registry outline of the processing we conduct regarding your personal data. You are also entitled to receive a copy of the personal data being processed. You are entitled to once a calendar year, by written application, receive a registry extract from which personal data are registered about you, the purpose of the treatment and the recipients the information has been provided or to be disclosed. You also have the right to receive information on where the data has been retrieved if personal data have not been collected from you, the existence of automated decision making (including profiling) and the predicted period during which the data will be stored or the criteria used to determine this period. You also have the right to obtain information about your other rights listed in this paragraph in the registry extract.

13.3.2 Correction of your personal data. We will prompt you to correct the incorrect or incomplete information we process about you as quickly as possible.

13.3.3 Deletion of your personal information. This means that you are entitled to request that your personal data be removed if they are no longer necessary for the purpose for which they were collected. However, there may be legal requirements that we can not immediately delete your personal data in, for example, accounting and tax laws. We will then end the processing done for purposes other than complying with the legislation.

13.3.4 Limitation of treatment. This means that your personal information is marked so that they can only be processed for certain delimited purposes. For example, you may request a limitation when you consider your information incorrect and you have requested a correction. Meanwhile, the accuracy of the data is investigated, their treatment will be limited.

13.4 åäö will notify each recipient of the personal data disclosed in paragraph 10 above about any corrections or deletion of data, as well as limitation of processing of data.

13.5 You are entitled to data portability. It implies the right to, under certain conditions, extract and transfer your personal data in a structured, widely used, and machine-readable format to another personally responsible person.

13.6 You are entitled to object to personal data processing performed on the basis of a balance of interest. If you object to such treatment, we will only continue treatment if there are legitimate reasons for treatment that weigh heavier than your interests.

13.7 If you do not wish to process your personal data for direct marketing, you are always entitled to object to such treatment by sending an email to info@aaosweden.com. Once we have received your objection, we will cease processing your personal data for such marketing purposes.

13.8 You may submit any complaints regarding the processing of your personal data to the legal authorities.

  1. Cookies and site statistics

14.1 Cookies are used on our site in order to improve your experience. As you navigate our site, your preferences are remembered by the temporary use of “session” cookies. Cookies let our systems gather information about your browser as well as monitor the navigational patterns while you are browsing the site. Site users have the option to accept or disable cookies through their browsers, as well as being notified when a cookie should be activated. This enables you to reject usage of this cookie, or erase the cookie at the end of your visit. If you disable your cookies or erase cookies, your user experience may be limited.

14.2 Site statistic web data is collected to monitor user trends on the site. Analytical data such as hits to our server, traffic patterns and page views shows us where our audience is coming from and how they interact with the site. This type of collected information is aggregated anonymous, and therefore does not personally identify specific site users. In addition, our site may utilize “web beacons, “pixel tags” or other tracking technologies to study the actions of our users through non-personally identifiable information. This data is aggregated and monitored to help us improve our services and the overall experience of the site.

  1. Contact information

Do not hesitate to contact us if you have any questions about this Privacy Policy, the processing of your personal information or if you wish to request a registry extract. Our contact information can be found below.

åäö Sweden AB
Bergsgatan 16
11223 Stockholm
info@aaosweden.com