Your perfect Beanie with high performance features under the hood. Made from nature’s own high tech material. Finest long-fibred Merino wool. Silky soft. Excellent breathing. Keeps you warm. Keeps you cool.
Happily knitted in Sweden, for bars, parks and boardrooms.
Under the hood
Nature's own high tech material
One colour rules them allOur magnificent black. Black, the colour of all colours, the colour that is always right. If you ask the scientists, they’ll say black is not a colour. White reflects light and so is a presence of all colours. Black absorbs light, so black is the absence of colour. But we know you know black is THE colour, the colour of power and coolness, the colour that you never tire of wearing, the colour that matches all other colours, the colour of all colours.
Fits just right, never too tight
About the garment production in BoråsBorås is a small town in the south of Sweden where the Swedish textile industry was once born and where men and women still sew every stitch with expertise and affection. By placing our production here in Sweden, we benefit from the high-quality textile competence of these tailors and seamstresses and pay them fair union agreed wages they can live off. Where else could we possibly create products with more love than here?
How to love your Beanie
It all started with a few lines on a whiteboard. ”What is it? I have no idea, but I really like it. Should we print it? No, no, no! We want it stitched!” And that’s when we started sewing by hand, tons and tons of squares.
One year of struggling, with hundreds of tests and two machines later – we finally had the perfect Square! The square is sewn with four lines with 90 degree turns, each line being 42 mm long and consisting of 7 separate stitches. We make The Square yellow, like the yellow of the Swedish flag.
We then needed a canvas. The first was The Pants. Now, we’ve stitched it on The Beanie.
Read the full story below.
If you’ve ever bought a nice gift and the person ends up spending more time with the box than with the actual gift, you know...View full product details